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Bird with earthworm: Shepard gives example of bird using "generalization," based on experience with one previous worm, to decide if another worm is edible. The universal law of generalization is a theory of cognition stating that the probability of a response to one stimulus being generalized to another is a function of the “distance ...
Figure A: Normal Decay Figure B: Sleeper Effect. The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time.
Attribution (psychology) – Process by which individuals explain causes of behavior and events; Black swan theory – Theory of response to surprise events; Chronostasis – Distortion in the perception of time; Cognitive distortion – Exaggerated or irrational thought pattern; Defence mechanism – Unconscious psychological mechanism
[6] For example, the representativeness heuristic is defined as "The tendency to judge the frequency or likelihood" of an occurrence by the extent of which the event "resembles the typical case." [13] The "Linda Problem" illustrates the representativeness heuristic (Tversky & Kahneman, 1983 [14]). Participants were given a description of "Linda ...
Hasty generalization is the fallacy of examining just one or very few examples or studying a single case and generalizing that to be representative of the whole class of objects or phenomena. The opposite, slothful induction , is the fallacy of denying the logical conclusion of an inductive argument, dismissing an effect as "just a coincidence ...
Advertising displays in Times Square, New York. The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed. One study tested the mere-exposure effect with banner ads on a computer screen. College-age ...
A major deficiency of the AIDA model and other hierarchical models is the absence of post-purchase effects such as satisfaction, consumption, repeat patronage behaviour and other post-purchase behavioural intentions such as referrals or participating in the preparation of online product reviews. [10]
Therefore, generalization is a valuable and integral part of learning and everyday life. Generalization is shown to have implications on the use of the spacing effect in educational settings. [13] In the past, it was thought that the information forgotten between periods of learning when implementing spaced presentation inhibited generalization ...