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The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract. [42] For Super Bowl XLI, Doritos launched a contest, Crash the Super Bowl, to allow consumers to create their own Doritos commercial. The general public was allowed to vote for their favorite of five finalists.
Pepsi and Doritos will air three 30-second consumer-created ads during the 2011 Super Bowl broadcast on Feb. 11, "leaving it up to fans to decide whether they submit Doritos ads, Pepsi MAX ads or ...
Doritos comes in flavors that run the gamut from Cool Ranch to Flamin’ Hot Limon. At Super Bowl LIX, however, executives behind the popular chip will focus on a classic recipe. Frito-Lay, the ...
Michigan Gov. Gretchen Whitmer raised eyebrows Thursday over a bizarre video in which she fed Doritos into the mouth of a liberal podcaster — in which some said was a stunt that imitated the ...
The Crash the Super Bowl contest is an online commercial competition run by Frito-Lay. Consumers are invited to create their own Doritos ads and each year, at least one fan-made commercial is guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000.
The fourth ad, featuring an angry gym rat who was overprotective for his Doritos being stolen, aired in the fourth quarter. Had three of the ads topped the USA Today Super Bowl Ad Meter rankings, the commercial's creators would have won a total of US$5 million ($1 million for first, $600,000 for second and $400,000 for third, plus a $1 million ...
Hip-hop artist Lil Nas X and actor Sam Elliott had a dance-off in a scene set in the American Old-West in a commercial for Doritos' "Cool Ranch" flavor. In a game that saw many advertisers go for ...
Chase later parodied the show's failure in a Doritos commercial that aired during Super Bowl XXVIII, in which the spot is literally cancelled midway through its production and Chase is banned from the studio lot. ("Tough year," he remarks.