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  2. Account-based marketing - Wikipedia

    en.wikipedia.org/wiki/Account-based_marketing

    Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.

  3. Engagio - Wikipedia

    en.wikipedia.org/wiki/Engagio

    Engagio offered products for ABM go-to-market strategy: ABM Foundation, Engage Analytics, Engage ABM Automation, Dash Attribution, and Engagio Scout (an extension for Google 's Chrome web browser). The ABM Foundation combined data from multiple sources, mapped leads to accounts (L2A), and accessed account insights.

  4. Account-based selling - Wikipedia

    en.wikipedia.org/wiki/Account-based_selling

    Emerged in the mid-2010s as a further development of account-based marketing (ABM) strategy, hyper-segmented sales are considered one of the youngest strategies.However, according to research and consulting company Gartner, from 2020 ABS will be the basis of sales for most technology vendors, and the volume of this market will exceed $5 billion per year.

  5. Demandbase - Wikipedia

    en.wikipedia.org/wiki/Demandbase

    Demandbase is an American account-based marketing (ABM), advertising, sales intelligence and data company based in San Francisco. [2]Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences.

  6. ABM - Wikipedia

    en.wikipedia.org/wiki/ABM

    ABM, 1980 video game; Account-based marketing, strategic approach to business marketing; Activity-based management, method of identifying and evaluating activities that a business performs; Agaricus blazei Murill, a species of mushroom; Automated banking machine, Canadian term for automated teller machine; Atmospheric Black Metal

  7. Activity-based management - Wikipedia

    en.wikipedia.org/wiki/Activity-based_management

    Activity-based management focuses on managing activities to reduce costs and improve customer value. Kaplan and Cooper [1] divide ABM into operational and strategic: Operational ABM is about doing things right, using ABC information to improve efficiency. Those activities which add value to the product can be identified and improved.

  8. Category:Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Category:Marketing_strategy

    This page was last edited on 31 December 2018, at 22:39 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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