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Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to satisfy given needs as well as ...
1529-5036 (print) 1479-5809 (web) Links. Journal homepage. Critical Studies in Media Communication (CSMC) is a peer-reviewed academic journal covering media and mass communication from a cultural studies and critical perspective. The journal is published by Taylor & Francis on behalf of the National Communication Association.
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Communication Theory is a quarterly peer-reviewed academic journal publishing research articles, theoretical essays, and reviews on topics of broad theoretical interest from across the range of communication studies. It was established in 1991 and the current editor-in-chief is Thomas Hanitzsch ( University of Munich ).
This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...
Influence of mass media. In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture 's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media ...
In textbook style, the book outlines each topic: it is a compilation of existing communication theories with the author's own thoughts. McQuail's next book, Mass Communication Theory, discusses in greater detail the mass communication concept. Specifically, it talks about the significance of mass media and how it affects the individual and ...