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Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
By blending concepts from theories on group dynamics and cultural communication, Kathrin Burmann and Thorsten Semrau examined 54 teams in the banking sector in Germany (low-context culture) and Brazil (high-context culture). The study results show that in Germany, known for direct communication, social divisions often lead to task conflicts ...
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
Cross-cultural studies is an adaptation of the term cross-cultural to describe a branch of literary and cultural studies dealing with works or writers associated with more than one culture. Practitioners of cross-cultural studies often use the term cross-culturalism to describe discourses involving cultural interactivity, or to promote (or ...
[1] [2] Alternative terms include business culture, corporate culture and company culture. [3] The term corporate culture emerged in the late 1980s and early 1990s. [ 4 ] [ 5 ] It was used by managers , sociologists , and organizational theorists in the 1980s.
The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s. Until then, organizational communication as a discipline consisted of a few professors within speech departments who had a particular interest in speaking and writing in business settings.
A cultural divide is the virtual barrier caused by cultural differences, that hinder interactions, and harmonious exchange between people of different cultures. For example, avoiding eye contact with a superior shows deference and respect in East Asian cultures , but can be interpreted as suspicious behavior in Western cultures . [ 2 ]
Diversity, in a business context, is hiring and promoting employees from a variety of different backgrounds and identities.Those characteristics may include various legally protected groups, such as people of different religions or races, or backgrounds that are not legally protected, such as people from different social classes or educational levels.