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He coined the term in a 1983 article for The Journal of American Culture, [2] developing the concept in The McDonaldization of Society (1993), [3] which is among the best selling monographs in the history of American sociology. [4] Ritzer has written many general sociology books, including Introduction to Sociology (2012) [5] and Essentials to ...
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The McWord concept was proposed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. McDonaldization is a reconceptualization of rationalization and scientific management . Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a ...
On the 40th anniversary of Ritzer's article, The Journal of American Culture published 'Unwrapping the McDonald's model: An introduction to dynamic social theory', in which Titus Alexander argues that "Ritzer's analysis does not enable people to solve social problems or improve society. If anything, it paralyzes people into believing ...
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Social theories are analytical frameworks, or paradigms, that are used to study and interpret social phenomena. [1] A tool used by social scientists, social theories relate to historical debates over the validity and reliability of different methodologies (e.g. positivism and antipositivism), the primacy of either structure or agency, as well as the relationship between contingency and necessity.
The Concise Oxford Dictionary of Sociology. ISBN 0-19-285237-X; Parsons, T., (1961) Theories of Society: foundations of modern sociological theory, Free Press, New York; Perey, Arnold (2005) "Malinowski, His Diary, and Men Today (with a note on the nature of Malinowskian functionalism) Ritzer, George and Douglas J. Goodman (2004).
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