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Library management is a sub-discipline of institutional management that focuses on specific issues faced by libraries and library management professionals. Library management encompasses normal managerial tasks, as well as intellectual freedom and fundraising responsibilities. Issues faced in library management frequently overlap with those ...
MARC (machine-readable cataloging) is a standard set of digital formats for the machine-readable description of items catalogued by libraries, such as books, DVDs, and digital resources. Computerized library catalogs and library management software need to structure their catalog records as per an industry-wide standard, which is MARC, so that ...
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
In 1976 the Industrial Marketing and Purchasing Group started as a joint research project of scientists for the Swedish University of Uppsala, the British University of Bath and University of Manchester Institute of Science and Technology, the French Ecole Superieure de Commerce, Lyon (now EMLYON Business School), and the German Ludwig Maximilian University of Munich.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Prior to computerization, library tasks were performed manually and independently from one another. Selectors ordered materials with ordering slips, cataloguers manually catalogued sources and indexed them with the card catalog system (in which all bibliographic data was kept on a single index card), fines were collected by local bailiffs, and users signed books out manually, indicating their ...
The World Digital Library (WDL) is an international digital library operated by UNESCO and the United States Library of Congress.. The WDL has stated that its mission is to promote international and intercultural understanding, expand the volume and variety of cultural content on the Internet, provide resources for educators, scholars, and general audiences, and to build capacity in partner ...
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