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Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
But such dissonance can be reduced through selective exposure, that is, individuals will seek out information that will reduce the dissonance and avoid information that will increase the already existing dissonance. Festinger's theory was primarily laid out in cognitive terms, addressing exposure choices to persuasive messages.
Reinforcement theory predicts that people with already developed opinions will selectively attend to and cognitively incorporate information that supports their own views. Reinforcement theory has three primary mechanisms behind it: selective exposure, selective perception, and selective retention.
Selective exposure occurs when individuals search for information that is consistent, rather than inconsistent, with their personal beliefs. [22] An experiment examined the extent to which individuals could refute arguments that contradicted their personal beliefs. [ 21 ]
Indication bias, a potential mixup between cause and effect when exposure is dependent on indication, e.g. a treatment is given to people in high risk of acquiring a disease, potentially causing a preponderance of treated people among those acquiring the disease. This may cause an erroneous appearance of the treatment being a cause of the disease.
An amateur fossil hunter has uncovered a piece of animal vomit which dates back 66 million years on a beach in Denmark.
Another means to reduce cognitive dissonance is selective exposure. This theory has been discussed since the early days of Festinger's proposal of cognitive dissonance. He noticed that people would selectively expose themselves to some media over others; specifically, they would avoid dissonant messages and prefer consonant messages. [30]
Theory No. 2: Luka Dončić was a flight risk. Believability: 2 out of 5 stars. In the wake of the blockbuster deal, Harrison floated this idea in an interview with the Dallas Morning News, saying ...