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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential.

  4. Understand everything about SEO with this stacked online ...

    www.aol.com/news/understand-everything-seo...

    TL;DR: The 2021 Complete Google SEO and SERP Certification Bundle is on sale for £21.68 as of July 18, saving you 98% on list price.Optimising your website to appear higher on a list of search ...

  5. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  6. Winning the web means winning Google searches. This $29 SEO ...

    www.aol.com/winning-means-winning-google...

    TLDR: The Pro Google SEO and SERP Certification Bundle can turn you into an SEO expert with tips and tactics for putting your brand at the top of those valuable Google search results. If you have ...

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  8. SpyFu - Wikipedia

    en.wikipedia.org/wiki/SpyFu

    SpyFu was founded in April 2005. The online platform provides keywords that websites buy on Google Ads, [2] as well as keywords used for search engine results. The service also gives cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.

  9. Refresher training - Wikipedia

    en.wikipedia.org/wiki/Refresher_training

    Refresher training is an aspect of retraining taken by a person already qualified or previously assessed as competent in a field with the intention of updating skills and/or knowledge to a changed standard, or providing the opportunity to ensure that no important skills or knowledge have been lost due to lack of use.