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By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans".
Slim fitting pants and jeans were worn not just by members of the teenage Mod or greaser subculture but also ordinary people. By 1962, Sears were selling tight jeans made from "stretch" denim that incorporated elastane. [9] The trend lasted until the end of the 1960s when "hippie" culture gave rise to flared pants and bell bottom jeans.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Some cargo pants are made with removable lower legs allowing conversion into shorts. In 1980, cargo shorts were marketed as ideal for the sportsman or fisherman, with the pocket flaps ensuring that pocket contents were secure and unlikely to fall out. [6] By the mid-to-late 1990s, cargo shorts found popularity among mainstream men's fashion. [7]
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