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The United States federal government regulates advertising through the Federal Trade Commission [49] (FTC) with truth-in-advertising laws [50] and enables private litigation through a number of laws, most significantly the Lanham Act (trademark and unfair competition). Specifically, under Section 43(a), false advertising is an actionable civil ...
A basic truth-in-advertising principle is that it's deceptive to mislead consumers about the commercial nature of content. Advertisements or promotional messages are deceptive if they convey to consumers expressly or by implication that they’re independent, impartial, or from a source other than the sponsoring advertiser – in other words ...
Truth in advertising may refer to: Initiatives and laws against false advertising; Truth in Advertising (organization), independent nonprofit American advertising ...
Truth in Advertising: What Does 'Green' Really Mean? Bruce Kennedy. Updated July 14, 2016 at 9:11 PM. Many companies and products claim to be green. But what does that actually mean? In some cases ...
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Perhaps the black-and-white perspective of truth is the downfall of truth itself. Like it or not, truth exists on a spectrum, and caveats and exceptions unravel its moral value.
The fairness doctrine of the United States Federal Communications Commission (FCC), introduced in 1949, was a policy that required the holders of broadcast licenses both to present controversial issues of public importance and to do so in a manner that fairly reflected differing viewpoints. [1]
Ethical pitfalls in advertising and promotional content include: Issues over truth and honesty. In the 1940s and 1950s, tobacco used to be advertised as promoting health. [27] Today an advertiser who fails to tell the truth not only offends against morality but also against the law. However the law permits "puffery" (a legal term). [28]