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Genesis Motor, LLC, commonly referred to as Genesis (Korean: 제네시스, romanized: Jenesiseu), is the luxury vehicle brand of the South Korean vehicle manufacturer Hyundai Motor Company. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, Genesis was announced as an independent brand on 4 November 2015.
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Ted Mengiste, the executive director of sales operations at Genesis Motor America, called the 12,000-square-foot, $3.6 million dealership "a physical representation of the brand."
Genesis G90 [2] [3] [4] The Hyundai Equus ( Korean : 현대 에쿠스 ; RR : Hyundai Equus ) was manufactured and marketed by Hyundai Motor Company from 1999 to 2016 over two generations, as a full-size car , four-door, five passenger luxury sedan with a front-engine, rear-wheel-drive layout .
Hyundai Motor <005380.KS> on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities.
The second generation Genesis (model DH) debuted in Seoul, Korea in November 2013 [4] [5] followed by the 2014 North American International Auto Show [6] and Toronto Auto Show. [7] On 4 November 2015, Hyundai announced that the name Genesis and Hyundai's second generation luxury model would move to a new and separate luxury division, Genesis Motor.