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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. WordPress - Wikipedia

   en.wikipedia.org/wiki/WordPress

   WordPress (WP, or WordPress.org) is a web content management system.It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists, Internet forums, media galleries, membership sites, learning management systems, and online stores.

4. Content management system - Wikipedia

   en.wikipedia.org/wiki/Content_management_system

   Publishing functionality allows individuals to use a template or a set of templates approved by the organization, as well as wizards and other tools to create or modify content. Popular additional features may include: [4] SEO-friendly URLs; Integrated and online help, including discussion boards; Group-based permission systems

5. Web design - Wikipedia

   en.wikipedia.org/wiki/Web_design

   Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.

6. Social media - Wikipedia

   en.wikipedia.org/wiki/Social_media

   The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

7. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

8. AOL Mail

   mail.aol.com

   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

9. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   For example: "Buy shoes" is a short tail keyword. Long-tail keywords — conversion rate is between 70 and 80%. They contain more specific details and have longer word counts (2–5 words). They get less search traffic but have a higher conversion rate. For example: "Buy breathable running shoes" is a long-tail keyword.