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Rapala (/ ˈ r æ p ə l ɑː / RAP-ə-lah) [1] is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. [2]
The company subsequently sold 15 million pairs of the AmberVision sunglasses. [3] Since 1983, Telebrands has sold hundreds of millions of "As Seen on TV" products including AmberVision sunglasses, the PedEgg, Doggy Steps, One-Second Needle, Pasta Boat, Jupiter Jack, Bottle Tops, Aluma Wallet, InstaBulb, Lint Lizard, Pet Rider, and Pocket Hose ...
The Original Floater is a wobbler type of fishing lure, manufactured by Rapala. It is modeled after the first lure created by founder Lauri Rapala, in Finland in 1936. That prototype was made of cork wrapped in tinfoil and covered in melted film negatives as a cheap alternative to lacquer. Today, the original floater is made in seven different ...
Lauri Rapala. Lauri Rapala (1905–1974) was a Finnish fisherman, inventor and the founder of Rapala -Normark Group, the world's largest fishing lure and tackle producer. He died in 1974 at the age of 69. During the course of his life, he married once and fathered seven children. [1] He created one of the first artificial fishing lures in 1936 ...
As seen on TV. " As seen on TV " is a generic phrase for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. As Seen on TV advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen ...
Mitchell is best known for hosting television infomercials for a wide range of products, such as the Chef-O-Matic Pro, the Sideshow Skillet, the Fry Pro 2, and the Turbo Cooker. She was among the first infomercial hosts to emerge after the FCC began to allow program-length advertisements in the 1980s.
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1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
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