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In journalism, the failure to mention the most important, interesting or attention-grabbing elements of a story in the first paragraph is sometimes called "burying the lead". Most standard news leads include brief answers to the questions of who, what, why, when, where, and how the key event in the story took place. In newspaper writing, the ...
Colors are important for emphasizing. Important words in a text may be colored differently from others. For example, many dictionaries use a different color for headwords, and some religious texts color the words of deities red, commonly referred to as rubric. In Ethiopic script, red is used analogously to italics in Latin text. [17]
Other styles are also used in news writing, including the "anecdotal lead", which begins the story with an eye-catching tale or anecdote rather than the central facts; and the Q&A, or question-and-answer format. The inverted pyramid may also include a "hook" as a kind of prologue, typically a provocative quote, question, or image, to entice the ...
Articles start with a lead section (WP:CREATELEAD) summarising the most important points of the topic.The lead section is the first part of the article; it comes above the first header, and may contain a lead image which is representative of the topic, and/or an infobox that provides a few key facts, often statistical, such as dates and measurements.
Hypsos – great or worthy writing, sometimes called sublime; Longinus's theme in On the Sublime. Hysteron proteron – a rhetorical device in which the first key word of the idea refers to something that happens temporally later than the second key word; the goal is to call attention to the more important idea by placing it first.
Weasel words are words and phrases aimed at creating an impression that something specific and meaningful has been said, when in fact only a vague or ambiguous claim has been communicated. A common form of weasel wording is through vague attribution, where a statement is dressed with authority, yet has no substantial basis. Phrases such as ...
Techniques to hold the reader's attention include keeping the opening sentence to the point, showing attitude, shocking, and being controversial. [ 2 ] [ 3 ] One of the most famous opening lines, " It was the best of times, it was the worst of times ", starts a sentence of 118 words [ 4 ] that draws the reader in by its contradiction; the first ...
The Elements of Style (also called Strunk & White) is a style guide for formal grammar used in American English writing. The first publishing was written by William Strunk Jr. in 1918, and published by Harcourt in 1920, comprising eight "elementary rules of usage," ten "elementary principles of composition," "a few matters of form," a list of 49 "words and expressions commonly misused," and a ...