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Publicity can also create a negative effect for those being publicized. One of the most important factors in relation to influencing a consumer's buying decision is how a company, brand, or individual deals with negative publicity. Negative publicity may result in major loss of revenue or market shares within a business. [13]
Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
The commercial featured a woman gaining weight, growing body hair, and getting acne as she watches a stream of bad news amidst the COVID-19 pandemic. The advertisement mostly received negative reception due to its "insensitive" portrayal of the challenges women deals with during the pandemic.
But negative press isn’t such a bad thing, O’Leary argues. “The funny thing we’ve learned over the years is actually the bad publicity sells far more seats than the good,” O’Leary told ...
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.
Examples include superlatives such as "greatest of all time," "best in town," and "out of this world," or a restaurant's claim that it had "the world's best-tasting food." [ 29 ] Puffing is not an illegal form of false advertising, and may be seen as a humorous way to attract consumer attention. [ 29 ]
Kompromat (Russian: компромат, IPA: [kəmprɐˈmat] ⓘ, short for "compromising material") is damaging information about a politician, a businessperson, or other public figure, which may be used to create negative publicity, as well as for blackmail, often to exert influence rather than monetary gain, and extortion.
Concern about Nestlé's "aggressive marketing" of their breast milk substitutes, particularly in developing countries, first arose in the 1970s. [2] Critics have accused Nestlé of discouraging mothers from breastfeeding and suggesting that their baby formula is healthier than breastfeeding through marketing campaigns which suggested the formula was used by health professionals.