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Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. [70] Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion. [69] [70]
Kelly Gale models lingerie while wearing traditional-styled Indian clothing at Victoria's Secret Fashion Show in London, 2014. By the first decade of the 21st century, Western styles were well established as part of Indian fashion, with some professional Indian women favoring Western-style dresses over saris for office wear. [17]
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
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Women in ghagra choli, c. 1872. Ghagra choli (also known as lehenga choli and chaniya choli) is a type of ethnic clothing for women from India, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir and southern Nepal in Terai plains.
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