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  2. Master of Marketing Research - Wikipedia

    en.wikipedia.org/wiki/Master_of_Marketing_Research

    Master of Marketing Research. The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master of Marketing Research focuses solely on the ...

  3. James Madison University College of Business - Wikipedia

    en.wikipedia.org/wiki/James_Madison_University...

    The College of Business is the business school of James Madison University in Harrisonburg, Virginia. It is a fully accredited business school that offers undergraduate degrees in accounting, computer information systems, business analytics, economics, finance and business law, international business, management, marketing, and quantitative ...

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). [5]

  5. Business education - Wikipedia

    en.wikipedia.org/wiki/Business_education

    The Bachelor of Business (B.Bus or B.Bus (Major)) degree is an undergraduate degree in general business management offered by universities in Australia, Ireland and New Zealand. Similar in nature to the Bachelor of Commerce degree, Bachelor of Business degrees are often awarded at technology-focused universities in accordance with the Dawkins ...

  6. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...

  7. Business marketing - Wikipedia

    en.wikipedia.org/wiki/Business_marketing

    Research. v. t. e. Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

  8. Bachelor of Business Administration - Wikipedia

    en.wikipedia.org/wiki/Bachelor_of_Business...

    The Bachelor of Business Administration (BBA), Bachelor of Science in Business Administration, or Bachelor of Arts in Business Administration is a bachelor's degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business administration, usually including advanced courses in ...

  9. Business studies - Wikipedia

    en.wikipedia.org/wiki/Business_studies

    Business studies, often simply called business, is a field of study that deals with the principles of business, management, and economics. [1] It combines elements of accountancy, finance, marketing, organizational studies, human resource management, and operations. Business studies is a broad subject, [2] where the range of topics is designed ...

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