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Airline was a store brand of consumer electronics and musical instruments originally marketed and sold by American retailer Montgomery Ward through their catalog and retail stores. Products included radios, televisions, record players, guitars, and amplifiers. In the early 2000s, Eastwood Guitars acquired the rights to the "Airline" brand name ...
Kay sold guitars under their own name as well as a plethora of brand names such as Silvertone for Sears, Sherwood and Airline for Montgomery Ward, Old Kraftsman for Spiegel, Rex for Gretsch, Custom Kraft for St. Louis Music Supply Company, [1] Truetone for Western Auto, [2] 'Penncrest' for JC Penney, etc. [26]
Recording King started as a house brand for Montgomery Ward in the 1930s. [2] Guitarist John Fahey played a 1939 model. [7] [8] The original guitar was similar to the Gibson Advanced Jumbo, discontinued in 1939. [9] The brand was revived in 2007 by The Music Link in Hayward, CA.
The original Montgomery Ward & Co. was a mail-order business and later a department store chain that operated between 1872 and 2001. The current Montgomery Ward Inc. is an online shopping and mail-order catalog retailer that started several years after the original Montgomery Ward shut down.
The first was a vintage 1964 red Airline "JB Hutto" model originally distributed by Montgomery Ward department store. [ 158 ] [ 160 ] Though used by several artists, White's attachment to the instrument raised its popularity to the extent that Eastwood Guitars began producing a modified replica around 2000. [ 158 ]
Throughout the late 1940s, the company produced amplifiers for Sears, Roebuck and Company and Montgomery Ward, branded Silvertone and Airline respectively. Later, Danelectro added hollow-bodied guitars, constructed of Masonite and poplar to save costs and increase production speed, intending to produce no-frills guitars of reasonably good tone ...
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Because Montgomery Ward's catalogs were widely distributed in rural areas, country music was a large part of Montgomery Ward's catalog, including many releases of importance to collectors. [2] [3] The records were priced for consumers at well below industry average, 21 cents per record or $1.79 in groups of ten. [3]
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