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Airline was a store brand of consumer electronics and musical instruments originally marketed and sold by American retailer Montgomery Ward through their catalog and retail stores. Products included radios, televisions, record players, guitars, and amplifiers. In the early 2000s, Eastwood Guitars acquired the rights to the "Airline" brand name ...
Kay sold guitars under their own name as well as a plethora of brand names such as Silvertone for Sears, Sherwood and Airline for Montgomery Ward, Old Kraftsman for Spiegel, Rex for Gretsch, Custom Kraft for St. Louis Music Supply Company, [1] Truetone for Western Auto, [2] 'Penncrest' for JC Penney, etc. [26]
A red plastic Airline guitar sold via Montgomery Ward stores was informally referred to as a J. B. Hutto model due to his use of the guitar. [13] Jack White later became well known for using the guitar in the early 2000s.
The original Montgomery Ward & Co. was a mail-order business and later a department store chain that operated between 1872 and 2001. The current Montgomery Ward Inc. is an online shopping and mail-order catalog retailer that started several years after the original Montgomery Ward shut down.
The first was a vintage 1964 red Airline "JB Hutto" model originally distributed by Montgomery Ward department store. [ 158 ] [ 160 ] Though used by several artists, White's attachment to the instrument raised its popularity to the extent that Eastwood Guitars began producing a modified replica around 2000. [ 158 ]
Recording King started as a house brand for Montgomery Ward in the 1930s. [2] Guitarist John Fahey played a 1939 model. [7] [8] The original guitar was similar to the Gibson Advanced Jumbo, discontinued in 1939. [9] The brand was revived in 2007 by The Music Link in Hayward, CA.
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Teisco guitars were imported to the United States since 1959 or early 1960, and then re-badged as "Teisco Del Rey" after 1964. [2] From 1948 to the early 1960s Teisco products often, like many Japanese products of the period, shared several designs with American and Western European products of the time including Hagström and EKO .
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