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Discovery-driven planning is a planning technique first introduced in a Harvard Business Review article by Rita Gunther McGrath and Ian C. MacMillan in 1995 [1] and subsequently referenced in a number of books and articles.
Critical assumption planning (CAP) by D. Dunham & Co. [2] Assumption-based planning by RAND : raises the visibility of make-or-break uncertainties common to new ventures by forcing managers to admit what they don't know. Discovery-Driven Planning by Rita Gunther McGrath and Ian C. MacMillan. [3] [4]
McGrath is the bestselling author of five books and is one of the most widely published authors in the Harvard Business Review, including “Discovery Driven Planning” (1995), which was recognized as an early articulation of today’s “lean” startup philosophy and has been cited by Clayton Christensen as “one of the most important ideas ...
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In an article published in the Harvard Business Review in 2013, Steve Blank described how the lean startup methodology also drew inspiration from the work of people like Ian C. MacMillan and Rita Gunther McGrath who developed a technique called discovery-driven planning, which was an attempt to bring an entrepreneurial mindset to planning. [15]
Articles relating to strategic management, the formulation and implementation of the major goals and initiatives taken by an organization's top managers on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. [1] [2] [3] [4
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