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  2. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/wiki/Encoding/decoding_model_of...

    Hall demonstrates that if a viewer of a newscast on such topics decoded the message "in terms of the reference code in which it has been encoded" that the viewer would be "operating inside the dominant code" [7] Thus, the dominant code involves taking the connotative meaning of a message in the exact way a sender intended a message to be ...

  3. Reception theory - Wikipedia

    en.wikipedia.org/wiki/Reception_theory

    Reception theory is a version of reader response literary theory that emphasizes each particular reader's reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models.

  4. Dominance signal - Wikipedia

    en.wikipedia.org/wiki/Dominance_signal

    Visual communication is a common dominance signal among animals. They are an effective modality as they come at a low cost to the animal and minimize risk. The Gila Monster (Heloderma suspectum) for example, express bright orange splotches during territorial conflict to warn competitors that they are poisonous, and thus assert their dominance over a territory.

  5. Omegaverse - Wikipedia

    en.wikipedia.org/wiki/Omegaverse

    Alpha : socially (and in some interpretations, even biologically) dominant, physically built, short-tempered and a natural leader; Beta : depending on the story, they are regular human beings, or have a mix of Alpha and Omega traits, or their own unique traits; Omega : submissive and gentle, calm and a peacemaker.

  6. Textuality - Wikipedia

    en.wikipedia.org/wiki/Textuality

    In indifference, the text "dedefines" itself, etches itself in a texture or network of meaning, which is not limited to the text itself. Barry describes this as a "structuralist approach to literature, there is a constant movement away from the interpretation of the individual literary work and a parallel drive towards understanding the larger ...

  7. Poetics - Wikipedia

    en.wikipedia.org/wiki/Poetics

    Leonardo Bruni's translation of Aristotle's Poetics. Poetics is the study or theory of poetry, specifically the study or theory of device, structure, form, type, and effect with regards to poetry, [1] though usage of the term can also refer to literature broadly.

  8. Signal - Wikipedia

    en.wikipedia.org/wiki/Signal

    Signal refers to both the process and the result of transmission of data over some media accomplished by embedding some variation. Signals are important in multiple subject fields including signal processing, information theory and biology. In signal processing, a signal is a function that conveys information about a phenomenon. [1]

  9. Discursive dominance - Wikipedia

    en.wikipedia.org/wiki/Discursive_Dominance

    Discursive dominance or discursive power is the ultimate emergence of one discourse as dominant among competing ones in their struggle for dominance. Ultimately, one of the discourses emerges as dominant. The word ‘discursive’ is related to the word discourse, which refers to "communication of ideas".