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The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, [4] and was a minor sponsor of Scuderia Ferrari until 2008. From 2014 to 2018 Martini was the title sponsor of Williams F1, with the team officially called "Williams Martini Racing", and the car in the traditional Martini racing colors.
Alessandro Martini. Alessandro Martini (16 May 1812 – 14 March 1905) [1] was an Italian businessman, founder of one of the most important vermouth companies in the world, Martini & Rossi, which produces the Martini vermouth. In 1830 he purchased a small wine company situated very close to Turin. In 1847 several Italian businessmen started ...
In 1879 the Sola family sold its interests to the remaining partners, who renamed the company Martini & Rossi, as it stands today. The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist.
Simonson says the martini was probably named after a vermouth company. It was invented in America in the 1870s or '80s when bartenders mixed gin with vermouth, a fortified wine made with herbs and ...
The company later expanded to the United States in 1944 with the opening of Bacardi Imports, Inc. in Manhattan, New York City. [15] During World War II, the company was led by Schueg's son-in-law, José "Pepin" Bosch. Pepin founded Bacardi Imports in New York City and became Cuba's Minister of the Treasury in 1949.
A wet martini contains more vermouth; a 50-50 martini uses equal amounts of gin and vermouth. An upside-down or reverse martini has more vermouth than gin. [23] A dirty martini contains a splash of olive brine or olive juice and is typically garnished with an olive. [24] An extra dirty martini typically contains twice the amount of olive brine ...
Nevertheless, in 2022 an Australian company won a gold medal for its extra-dry vermouth at the World Vermouth Awards in London. [citation needed] Further, a Canadian company was a double winner in 2023, the first producer outside Europe to be judged "best" for both the dry and semi-sweet categories. [9] [10]
In the European Union "sherry" is a protected designation of origin; therefore, all wine labelled as "sherry" must legally come from the Sherry Triangle, which is an area in the province of Cádiz between Jerez de la Frontera, Sanlúcar de Barrameda and El Puerto de Santa María. [13] After fermentation is complete, sherry is fortified with ...