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Drive: The Surprising Truth About What Motivates Us is a non-fiction book written by Daniel Pink. The book was published in 2009 by Riverhead Hardcover . It argues that human motivation is largely intrinsic and that the aspects of this motivation can be divided into autonomy , mastery , and purpose . [ 1 ]
In contrast, a disengaged employee may range from someone doing the bare minimum at work (aka 'coasting'), up to an employee who is actively damaging the company's work output and reputation. [2] An organization with "high" employee engagement might therefore be expected to outperform those with "low" employee engagement.
Examples are the hierarchy of needs, the two-factor theory, and the learned needs theory. They contrast with process theories, which discuss the cognitive, emotional, and decision-making processes that underlie human motivation, like expectancy theory , equity theory , goal-setting theory , self-determination theory , and reinforcement theory .
A number of various theories attempt to describe employee motivation within the discipline of industrial and organizational psychology.At the macro level, work motivation can be categorized into two types, endogenous process (individual, cognitive) theories and exogenous cause (environmental) theories. [8]
If a company is able to produce the same quality product as its direct competition but sell it for less, this provides a price value to the consumer. Similarly, if a company is able to produce a superior quality product for the same or a slightly higher but acceptable price, the value to the consumer is added through the quality of the product.
Content theory is a subset of motivational theories that try to define what motivates people. Content theories of motivation often describe a system of needs that ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
For example, a sales company may offer their consumers a bonus pack in which they can receive two products for the price of one. In these scenarios, this bonus pack is framed as a gain because buyers believe that they are obtaining a free product. [2] The purchase of a bonus pack, however, is not always beneficial for the consumer.