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Seagram's Seven Crown, also called Seagram's Seven, or simply Seven Crown, is an American blended whiskey produced by Diageo under the Seagram's name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000. However, Seven Crown was acquired specifically by Diageo.
The following is a typical recipe for a 7 and 7: [2] [3] [4] Fill a highball glass with ice cubes. Add 1 shot (about 1.5 US fl oz or 45 ml) Seagram's Seven Crown whisky. Add 4–6 US fluid ounces (120–180 ml) 7 Up, to taste. Garnish with lemon or lime wedge (optional).
The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario , it was in the 1990s the largest owner of alcoholic beverage brands in the world.
The Seagram's Distillery (also known as the Calvert Distillery) is a historic building complex in Louisville, Kentucky, on Seventh Street Road.It was originally constructed between 1933 and 1936 for the production of bourbon whiskey by Distillers Corporation Limited, who acquired Joseph E. Seagram & Sons (later renamed to The Seagram Company Ltd.) in 1928.
It is available in 40 ounce bottles, as well as 12, 16, 24, and 25 ounce cans. Recently, Hurricane High Gravity 8.1% has gone from a Black Label to a Silver Label in all of its serving sizes. Hurricane also comes in a lower alcohol content just called Hurricane malt liquor usually sold in a 40-ounce bottle with an ABV of 5.9%. [citation needed]
7 Up is commonly consumed cold – refrigerated or with ice. It is also used as a mixer for highball alcoholic lemon-lime soda cocktails, including the 7 and 7 (Seagram's 7 Crown and 7 Up) and CC and Seven (Canadian Club whisky and 7 Up). 7 Up is also used in both alcoholic and non-alcoholic punches.
Crown Royal, originally known as Seagram's Crown Royal, is a blended Canadian whisky brand created by Seagram and owned by Diageo since 2000. [1] Production of Crown Royal is done at Gimli , Manitoba , while the blending and bottling of the whisky are done in a facility in Amherstburg , Ontario .
In November 2018, Sazerac announced it would acquire 19 spirits brands from Diageo Plc, including John Begg blended Scotch, Seagram’s V.O. Canadian whisky, Myers’s rum, Parrot Bay rum liqueur, Romana Sambuca, Popov vodka, Yukon Jack whisky liqueur, Goldschläger cinnamon liqueur, Peligroso tequila, Grind liqueur and Booth’s gin. [48] [49]
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