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Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
For small businesses, a CRM system may consist of a contact management system that integrates emails, documents, jobs, faxes, and scheduling for individual accounts. CRM systems available for specific markets (legal, finance) frequently focus on event management and relationship tracking as opposed to financial return on investment (ROI).
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
ClickSoftware is an American technology company which offers automated mobile workforce management and service optimization solutions [buzzword] for enterprise and small businesses, both for mobile and in-house resources. [2] Since 2020, it has been a subsidiary of Salesforce. ClickSoftware coined the term service chain optimization in 1996. [3]
Small business software refers to software specifically designed to help small business owners run their operations better, cut costs, and replace paper processes. [1]The small business software industry covers a wide variety of tools and packages, ranging from small business CRM software and Human Resource Management Systems (HRMS), to accounting, office productivity, and communications software.
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