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  2. Google Ad Manager - Wikipedia

    en.wikipedia.org/wiki/Google_Ad_Manager

    Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]

  3. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

  4. Google Account - Wikipedia

    en.wikipedia.org/wiki/Google_Account

    Some Google products do not require an account, including Google Search, YouTube, Google Books, Google Finance and Google Maps. However, an account is needed for uploading videos to YouTube and for making edits in Google Maps. YouTube and Blogger maintain separate accounts for users who registered with the services before the Google acquisition.

  5. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google Personalized Searchsearch results personalization, merged with Google Accounts and Web History. Photos Screensaver – slideshow screensaver as part of Google Pack, which displays images sourced from a hard disk, or through RSS and Atom Web feeds. Rebang (Google China) – search trend site, similar to Google Zeitgeist.

  6. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google's text advertisements mimic what the average search result looks like on Google. [18] Offering text-only search ads initially, Google unveiled "Showcase Shopping" ads in 2016. With this format, retailers can choose to have a series of product images that appear in search results related to various search queries and keywords. [19]

  7. Search advertising - Wikipedia

    en.wikipedia.org/wiki/Search_advertising

    In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.

  8. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    AdSense for search allows publishers to display ads relating to search terms on their site and receive 51% of the revenue generated from those ads. [9] AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through the use of Custom Search Ads. Custom ...

  9. Google Developers - Wikipedia

    en.wikipedia.org/wiki/Google_Developers

    The AdSense and AdWords APIs, based on the SOAP data exchange standard, allow developers to integrate their own applications with these Google services. The AdSense API allows owners of websites and blogs to manage AdSense sign-up, content and reporting, while the AdWords API gives AdWords customers programmatic access to their AdWords accounts and campaigns.