Search results
Results from the WOW.Com Content Network
The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
Below an example is given of an application of the product line engineering process, based on a real experience of Nokia. Nokia produces different types of products. Among them is a mobile phones product family, currently containing 25 to 30 new products every year.
A product pipeline is a series of products, either in a state of development, preparation, or production, [1] developed and sold by a company, and ideally in different stages of their life cycle.
America is facing a looming supplier pipeline challenge–but tackling it would have huge economic and social payoffs. America’s new industrial revolution is creating a procurement economy.
However, it can also be considered that marketing so many new products leads to economic resources being wasted; the consumer becomes confused and mistakes are made in the purchase of products. Other problems associated with product proliferation include higher production, higher inventory and larger record-keeping costs.
Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. [10] It is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers’ minds.
Rostow's model is descendent from the liberal school of economics, emphasizing the efficacy of modern concepts of free trade and the ideas of Adam Smith.It also denies Friedrich List’s argument that countries reliant on exporting raw materials may get “locked in”, and be unable to diversify, in that Rostow's model states that countries may need to depend on a few raw material exports to ...
Product managers are responsible for managing a company's product line on a day-to-day basis. As a result, product managers are critical in driving a company's growth, margins, and revenue. They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target ...