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Sport Canada is a branch of the Department of Canadian Heritage that develops federal sport policy in Canada, provides funding programs in support of sport, and administers special projects related to sport. Its mission "to enhance opportunities for all Canadians to participate and excel in sport."
Athletics Canada is involved in many aspects of the sport at the local, national, and international level – providing the rules, officials, coaching education, sports science and athlete development, youth programs, masters (age 40+) competition, and an annual meeting. It also organizes annual Outdoor Track and Field Championships and Indoor ...
Compared to 1990, sports marketing has not only changed from static to digital but in terms of economic impact has seen exponential growth. The availability to use stats in almost real-time has also impacted sports marketing in the sports gambling industry. Bookmakers are now able to market using an occurrence from a few minutes or even seconds ...
Sponsorship of an automotive company (Mercedes-Benz) in equestrian sports. Series sponsor is the highest status of sponsorship. Often the name and the logo of the sponsor is incorporated into the title of the series (NASCAR Cup Series). This status also allows companies to have a decisive voice on the issue of presence among sponsors of other ...
The benefits of social media are mutual: Apart from sports businesses benefitting from the use of social media in the context of relationship management and marketing, the constant interaction between sport businesses and their customers allows organisations to know and learn about each individual customer on a deeper level.
Athletics New Brunswick was incorporated in 1991 as a branch of Athletics Canada to promote and govern the sport of athletics in the province and to replace the former organization, The New Brunswick Track and Field Association (the former member of Athletics Canada and the Canadian Track and Field Association). Since its incorporation, ANB has ...
The Canadian Collegiate Athletic Association (CCAA, French: Association canadienne du sport collégial) is the national governing body for organized sports at the college level in Canada. National championships
The Calgary Olympic Development Association (CODA), operating as WinSport, is a non-profit organization based in Calgary, Alberta, Canada whose mandate is to provide training and development to Canada's Olympic athletes, and to maintain the facilities built for the 1988 Winter Olympics. The organization was founded in 1956 to bring the Olympics ...