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Often referred to as the "father of integrated marketing", [8] Schultz was the author or co-author of 28 books and 150 trade/academic articles on marketing. [9] His books include: Integrated Marketing Communications (1993); Communicating Globally (2000) and IMC: The Next Generation (2003).
It is an international double-blind peer-reviewed journal. JOCC is a journal in the field of communication theory and practice. It describes itself as a journal that 'promotes inquiry into contemporary communication issues within wider social, economic, cultural, technological and management contexts, and provides a forum for the discussion of ...
The International Journal of Business Communication is a quarterly peer-reviewed academic journal covering the field of business communication. The editors-in-chief are Jacqueline and Milton Mayfield ( Texas A&M International University ).
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
The journal was established in 1924 as the Journalism Bulletin, the flagship journal of the Association for Education in Journalism and Mass Communication. It is published by SAGE Publishing in association with the Association for Education in Journalism and Mass Communication. It publishes original articles and book reviews on topics including ...
The journal is abstracted and indexed in Scopus, EBSCO databases, ERIC, ProQuest databases, and the Social Sciences Citation Index. According to the Journal Citation Reports, its 2018 impact factor is 0.900, ranking it 77th out of 88 journals in the category "Communication" [1] and 129th out of 147 journals in the category "Business". [2]
Journalism & Communication Monographs is a quarterly peer-reviewed academic journal that covers the fields of journalism and mass communication. The editor-in-chief is Linda Steiner ( Philip Merrill College of Journalism, University of Maryland ).
Foundations and Trends in Communications and Information Theory is a peer-reviewed academic journal that publishes long survey and tutorial articles in the field of communication and information theory. It was established in 2004 and is published by Now Publishers.