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  2. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. [1] The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion ...

  3. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market ...

  5. The pros and cons of being a small business owner - AOL

    www.aol.com/finance/pros-cons-being-small...

    A business owner might start a business because they have a business idea and may have observed a gap in the market. They may also want to go into business for themselves because they have ...

  6. 20 small business ideas - AOL

    www.aol.com/finance/20-small-business-ideas...

    The definition of a small business depends on the industry, business size and annual revenue. In general, a small business typically has fewer than 1,000 employees, is privately owned and has less ...

  7. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

  8. How much does the average small business owner make? - AOL

    www.aol.com/finance/much-does-average-small...

    Highest-earning states for small business owners. While location may play a role for the highest-earning small business owners, the states where small business owners make the most might surprise you.

  9. Small business - Wikipedia

    en.wikipedia.org/wiki/Small_business

    Example of keyword analysis based on market competition. Many small business owners find internet marketing more affordable. Google AdWords and Yahoo! Search Marketing are two popular options of getting small business products or services in front of motivated web searchers. Social media has become an affordable route of marketing for small ...

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