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The film mainly focuses on Dave Peck, who is unemployed but prefers the search for the meaning of life to the search for gainful employment. While looking in a magazine, Dave finds an advertisement for a book that will tell him the meaning of life "for the low price of $9.99."
Today, television is the most penetrative media in India; industry estimates indicate that as of 2012 there are over 554 million TV consumers, 462 million with satellite or cable connections compared to other forms of mass media such as the press (350 million), radio (156 million) or internet (37 million). [438]