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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Young–Helmholtz theory. Thomas Young and Hermann von Helmholtz assumed that the eye's retina consists of three different kinds of light receptors for red, green and blue. The Young–Helmholtz theory (based on the work of Thomas Young and Hermann von Helmholtz in the 19th century), also known as the trichromatic theory, is a theory of ...
Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent ...
Grapheme–color synesthesia or colored grapheme synesthesia is a form of synesthesia in which an individual's perception of numerals and letters is associated with the experience of colors. Like all forms of synesthesia, grapheme–color synesthesia is involuntary, consistent and memorable. [1] [failed verification] Grapheme–color ...
Unique hues. Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [1]
Synesthesia. A person with synesthesia may associate certain letters and numbers with certain colors. Most synesthetes see characters just as others do (in whichever color actually displayed) but they may simultaneously perceive colors as associated with or evoked by each one. Synesthesia ( American English) or synaesthesia ( British English ...
Purkinje effect. An animated sequence of simulated appearances of a red flower (of a zonal geranium) and background foliage under photopic, mesopic, and scotopic conditions. The Purkinje effect or Purkinje phenomenon ( Czech: [ˈpurkɪɲɛ] ⓘ; sometimes called the Purkinje shift, often pronounced / pərˈkɪndʒi /) [1] is the tendency for ...