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Nike Dunk is a line of shoes released by Nike in 1985. Originally released as a basketball shoe, the popularity of the shoe among the skating community also led to the creation of a variant used for skateboarding. The shoe is offered in low-, mid- and high-top styles.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The Nike Dunk SB Low Pro SB Tiffany was released in 2005 and, according to the Complex Sneakers website, was one of the brand's first designs to "drive nearly everyone crazy." [37] The Nike Dunk SB Tiffany design was also adapted by Nick Tershay, as part of Diamond, his skateboard/streetwear company.
Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes. [20] [citation needed] Sneaker collectors, called "sneakerheads", regard sneakers as fashionable items. Sneaker companies encourage this trend by producing rare sneakers in limited numbers, often at very high retail prices.
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