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  2. Choice architecture - Wikipedia

    en.wikipedia.org/wiki/Choice_architecture

    Types of default include simple defaults where one choice is automatically selected for all consumers, forced-choice in which a product or service is denied until the consumer makes a proactive selection, and sensory defaults in which the choice is pre-selected based upon other information that was gathered about specific consumers.

  3. Ethical decision-making - Wikipedia

    en.wikipedia.org/wiki/Ethical_decision-making

    In business ethics, Ethical decision-making is the study of the process of making decisions that engender trust, and thus indicate responsibility, fairness and caring to an individual. To be ethical, one has to demonstrate respect, and responsibility. [ 1 ]

  4. Choice modelling - Wikipedia

    en.wikipedia.org/wiki/Choice_modelling

    Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or contexts. Typically, it attempts to use discrete choices (A over B; B over A, B & C) in order to infer positions of the items (A, B and C) on some relevant latent scale (typically ...

  5. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [1] [2]

  6. Decision model - Wikipedia

    en.wikipedia.org/wiki/Decision_model

    For example, for decision analysis, the sole action axiom occurs in the Evaluation stage of a four-step cycle: Formulate, Evaluate, Interpret/Appraise, Refine. Decision models are used both to model a decision being made once, as well as to model a repeatable decision-making approach that will be used over and over again.

  7. Business decision mapping - Wikipedia

    en.wikipedia.org/wiki/Business_Decision_Mapping

    Business decision mapping (BDM) is a technique for making decisions, particularly for the kind of decisions that often need to be made in business. It involves using diagrams to help articulate and work through the decision problem , from initial recognition of the need through to communication of the decision and the thinking behind it.

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  9. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Flywheel Model: This approach emphasizes the momentum created by satisfied customers who become advocates for the brand. It highlights the importance of continuous customer satisfaction as a means to drive business growth, focusing on delivering consistent, exceptional customer experiences.