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Hugo Boss AG (stylized as HUGO BOSS) is a designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, [4] with global sales of about €4.2 billion in 2023. [2] Its stock is a component of the MDAX. [5]
Hugo Ferdinand Boss (8 July 1885 – 9 August 1948) [1] was a German businessman and an early member of the Nazi Party. He was the founder of the fashion house Hugo Boss AG. He was an active member of the Nazi Party from 1931, and remained so until Nazi Germany's capitulation .
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In 2023, Hugo Boss generated a revenue of €4.20 billion. [24] In March 2024, the company announced its intention to extend Grieder's contract until December 2028. [ 25 ] As Stephan Knieps wrote in his Wirtschaftswoche commentary, the contract extension is attributed, among other factors, to the results of the new marketing strategy. [ 26 ]