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  2. Upselling - Wikipedia

    en.wikipedia.org/wiki/Upselling

    Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue. While it usually involves marketing more profitable services or products, [1] it can be simply exposing the customer to other options that were perhaps not considered.

  3. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

  4. Sales presentation - Wikipedia

    en.wikipedia.org/wiki/Sales_presentation

    A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be ...

  5. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase. [ 1 ] A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs.

  6. List of business terms - Wikipedia

    en.wikipedia.org/wiki/List_of_business_terms

    Come up with ideas [1] Land and expand To sell a small solution and then grow it within the client's environment Make hay Productive or successful in a short time [1] Moving forward Making progress on an idea or scheme Move the goal posts Change the criteria for success [1] Pick the low-hanging fruit Go (initially) for the easiest options [1]

  7. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.

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