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The Gerber Baby is the trademark logo of the Gerber Products Company, an American purveyor of baby food and baby products. [1] Drawn by artist Dorothy Hope Smith , the Gerber Baby was modeled after Ann Turner Cook (1926–2022).
Gerber has a long history of projecting a family-friendly image. When Gerber Products established a consumer relations department in 1938, then ten-year-old Sally Gerber began answering each customer's letter individually, a practice she would continue for many years, even after she became a senior vice president of the company.
In 1928, when Gerber announced it was looking for baby images for its upcoming line of baby food, Smith's drawing was submitted and subsequently chosen. It was trademarked in 1931. [4] [5] The drawing of Ann Turner Cook has since been used on virtually all Gerber baby food packaging. [5] Cook's identity was a secret until 1978. [6]
Ann Turner Cook, 91, and the company's newest "spokesbaby," Lucas Warren, 1, showed off their famous smiles.
In addition to being the Gerber Baby for 2023, Maddie wins the title of "Chief Growing Officer," a new wardrobe from Gerber's clothing line, a year's supply of Gerber products and a $25,000 prize.
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