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The Gerber Baby is the trademark logo of the Gerber Products Company, an American purveyor of baby food and baby products. [1] Drawn by artist Dorothy Hope Smith , the Gerber Baby was modeled after Ann Turner Cook (1926–2022).
Gerber Products Company is an American purveyor of baby food and baby products headquartered in Fremont, Michigan. Gerber Products Company is a subsidiary of Nestlé.. Other Gerber products include breastfeeding pumps and other supplies, baby bottles and nipples, and health care products including tooth and gum cleanser and vitamin drops.
In 1928, when Gerber announced it was looking for baby images for its upcoming line of baby food, Smith's drawing was submitted and subsequently chosen. It was trademarked in 1931. [4] [5] The drawing of Ann Turner Cook has since been used on virtually all Gerber baby food packaging. [5] Cook's identity was a secret until 1978. [6]
Ann Turner Cook, 91, and the company's newest "spokesbaby," Lucas Warren, 1, showed off their famous smiles.
In addition to being the Gerber Baby for 2023, Maddie wins the title of "Chief Growing Officer," a new wardrobe from Gerber's clothing line, a year's supply of Gerber products and a $25,000 prize.
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