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Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation.The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. [1]
The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation ...
The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. [1] Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. [2]
ReputationDefender® is a comprehensive online reputation and privacy management company. Its search-and-destroy dashboard can help you manage the dramatic increase in availability of your personal information on the internet, ReputationDefender® searches for all of your personal information online, destroying what you don’t want the world ...
Reputation management companies (15 P) Computational trust (2 C, 8 P) Content moderation (12 P) M. Mass media monitoring (1 C, 38 P) R. Recommender systems (3 C, 56 P)
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
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