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Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.
Organized by the DES (Department of Environmental Services), it was approximated that at least 95% of "leaflets, posters, streamers and billboards" were cleared, in according with an ordinance "prohibiting the defacement of walls and public spaces". [10] In Taipei, Taiwan, the removal of election litter was ordered to give residents "a clean city".
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In the United States and Canada, this process is typically called "wheatpasting" or "poster bombing", even when using commercial wallpaper paste instead of traditional wheat paste. In the United Kingdom, commercial wheatpasting is called flyposting and wheatpasting associated with urban art is called paste up. [citation needed]
The name affichiste first appeared around 1780, but with a different meaning. It meant one involved in a poster's production and distribution, not its design: in particular, for producing handbills, setting up type and coordinating flyposting on walls, giving news on local and national events on a range of subjects. [1]
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