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2. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

3. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   This is in contrast to the brand image, which is a customer's mental picture of a brand. [107] The brand owner will seek to bridge the gap between the brand image and the brand identity. Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors. Brand identity is distinct from brand image.

4. Digital branding - Wikipedia

   en.wikipedia.org/wiki/Digital_branding

   In short, the goal of digital branding is not necessarily driving sales, but enhancing the awareness, image, and style of the brand. Digital branding in turn drives long-term customer loyalty. Brand establishment involves four key points: [4] Building a digital brand story; Creativity in digital media and marketing

5. Personal branding - Wikipedia

   en.wikipedia.org/wiki/Personal_branding

   Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with their fans/supporters. This is made possible through the use of social media and the ability of the person looking to build a personal brand to make their messages heard.

6. Positioning (marketing) - Wikipedia

   en.wikipedia.org/wiki/Positioning_(marketing)

   Once a brand has achieved a strong position, it can become difficult to reposition it. To effectively position a brand and create a lasting brand memory, brands need to be able to connect to consumers in an authentic way, creating a brand persona usually helps build this sort of connection. Positioning is one of the most powerful marketing ...

7. Brand architecture - Wikipedia

   en.wikipedia.org/wiki/Brand_architecture

   One may regard the designing of a brand architecture as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. [2] The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as of the competitive ...