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Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out ... personal relationships, personal identity ...
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Personal identity is the unique numerical identity of a person over time. [1] [2] Discussions regarding personal identity typically aim to determine the necessary and sufficient conditions under which a person at one time and a person at another time can be said to be the same person, persisting through time.
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
The research of PSI obtained significant interest after the advent of the uses and gratifications approach to mass communication research in the early 1970s. [11] A study of early soap opera identified two essential functions of PSI: companionship and personal identity.
[citation needed] Later, two theoretical perspectives, uses-and-gratifications (Katz et al. 1973, [64] Rubin 2009 [63]) and selective exposure theory (Knobloch-Westerwick 2015, [65] Zillmann & Bryant 1985 [66]), were developed based on this assumption and aimed to pinpoint the psychological and social factors guiding and filtering an audience's ...
Martz is a stocky man, soft-spoken with a gentle manner. Haitian-born, adopted and home-schooled by religious American parents, he’s got a pretty firm grip on moral values and personal responsibility. That made him a good squad leader, responsible for the lives of a dozen or so Marines.
Theories such as the Uses and Gratifications Theory, Social Learning Theory, and Cultivation theory offer insights into how individuals learn from media, how media shapes people’s perceptions of reality, and how media satisfies individuals' needs. Research influences what content is produced, what content is consumed, and how media is used to ...