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Another trend in hip-hop clothing, pioneered by Dapper Dan in the early 1980s, was the adaptation and brandishing of high-net-worth fashion house brands such as Louis Vuitton, Fendi, Gucci and logos on custom-designed tracksuits, jackets, and mink coats.
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
Vokal was a hip hop fashion brand launched in 1997 by Abayomi Jamil “Yomi” Martin, rapper Cornell "Nelly" Haynes Jr, and Nick Loftis.Vokal's team began selling T-shirts, jerseys, and custom clothing from their homes and car trunks.
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Akademiks (an intentional misspelling of "academics") is an American brand of streetwear clothing popular with devotees of hip hop music, art and fashion. The label was founded by two brothers, Donwan and Emmett Harrell, along with a group of partners.
Streetwear is a style of casual clothing which became global in the 1990s. [1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. [2]
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