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Circle chart of values in the theory of basic human values [1] The theory of basic human values is a theory of cross-cultural psychology and universal values developed by Shalom H. Schwartz. The theory extends previous cross-cultural communication frameworks such as Hofstede's cultural dimensions theory. Schwartz identifies ten basic human ...
Norms provide rules for behavior in specific situations, while values identify what should be judged as good or evil. While norms are standards, patterns, rules and guides of expected behavior, values are abstract concepts of what is important and worthwhile. Flying the national flag on a holiday is a norm, but it reflects the value of patriotism.
Behavior is also driven, in part, by thoughts and feelings, which provide insight into individual psyche, revealing such things as attitudes and values. Human behavior is shaped by psychological traits, as personality types vary from person to person, producing different actions and behavior. Social behavior accounts for actions directed at others.
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Values represent the social goals which are used by individuals to orient their behaviors. Cross-cultural studies seek to understand cultural differences in terms of differences in values. For example, the individualism-collectivism dimension suggests that Western and Eastern societies differ fundamentally in the priority given to individual vs ...
Values direct individual behavior such as loyalty and customer orientation. Acceptance of stated values underlies impressions about trustworthiness and supportiveness, while also informing member behavior. This can be assessed by member interviews and surveys. Tacit assumptions are elements of culture that are not explicitly identified by members.
Oversocialization refers to the excess internalization of societal expectations, norms, and values such that a person loses their individuality. Oversocialization operates at both the conscious and unconscious levels, shaping individuals' beliefs, attitudes, and behaviors in ways that maintain the status quo.
Whether universal values exist is an unproven conjecture of moral philosophy and cultural anthropology, though it is clear that certain values are found across a great diversity of human cultures, such as primary attributes of physical attractiveness (e.g. youthfulness, symmetry) whereas other attributes (e.g. slenderness) are subject to ...