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The "Hummingbird" update was the first major update to Google's search algorithm since the 2010 "Caffeine" search architecture upgrade, but even that was limited primarily to improving the indexing of information rather than sorting through information. [3]
We applaud Google for consistently making updates to reward the sites who are putting the work in and doing things the right way. Here are common themes that we see across these sites:
Search algorithm update: Google rolls out a new version of Google Penguin that it calls Penguin 2.0, which SEO commentators call Penguin #4. [154] [155] 2013: August 6: User experience: Google adds a new feature called "in-depth articles" in its search results to feature long-form content of long-lasting value. [10] [156] [157] 2013
In order to cut costs, and remove the need for these tedious tasks, many companies started to automate the marketing process with AI. In 2015, Google released its most recent algorithm known as RankBrain, which opened new ways to analyzing search inquiries. It's used to accurately determine the reasoning and intent behind users searches. [6]
Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [ 1 ] in particular " content farms ", [ 2 ] and return higher-quality sites near the top of the search results.
The algorithm relied on a new technology that analyzed the relevance of the backlinks that ... including YouTube, AdWords, and Google Search. ... of course, is Google ...
Google recalculates PageRank scores each time it crawls the Web and rebuilds its index. As Google increases the number of documents in its collection, the initial approximation of PageRank decreases for all documents. The formula uses a model of a random surfer who reaches their target site after several clicks, then switches to a random page ...
The Penguin algorithm was created to eliminate this type of abuse. At the time, Google clarified its definition of a "bad" link: “Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme.” With Penguin, it wasn't the quantity of links that improved a site's rankings but the quality.
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