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Coming off a "hype watch"-fueled 2023, luxury Swiss watch giant Rolex is taking a step back with some toned-down debuts for 2024, mirroring a watch market that’s returning to normalcy.
Watches of Switzerland says its buyer demographics now include more women and young people.“So it's still around 65% men, but increasingly women,” said Brian Duffy, CEO of Watches of ...
Though Rolex usually sets its prices annually on Jan. 1, the company introduced a 4% increase in some of its gold watches in the U.K. last June, including raising the retail cost of the Rolex ...
Rolex watch in original packaging. Rolex SA (/ ˈ r oʊ l ɛ k s /) is a Swiss watch brand and manufacturer based in Geneva, Switzerland. [2] Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
In 2013, Rolex released a new Day-Date with vividly colored leather straps and matching colored dials [23] that Rolex enthusiasts also dubbed "Stella". [24] [25] In September 2020, Rolex introduced five new Oyster Perpetual watches featuring bright, vibrant colored, enamel lacquered dials like the original Stella from the 1970s. [26] [18]
Rolex has sponsored the 24 Hours of Daytona sports car race, which became known as Rolex 24 at Daytona, from 1991, and named its chronograph watch after the race. [28] The members of the winning team in each division are each presented with a Rolex Daytona watch during the victory celebration.
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