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The site owner cannot add any sitelinks; Google adds them through its own secret automated algorithms. If you have a Google Adwords program you can create campaign and ad group level sitelinks. The site owner can, however, block individual sitelinks, which may be useful if he deems them unhelpful. [ 1 ]
The resulting “link popularity” is a measure of the number and quality of links to a website. It is an integral part of a website's ranking in search engines. Search engines examine each of the links to a particular website to determine its value. Although every link to a website is a vote in its favor, not all votes are counted equally.
External links use URLs to link directly to any web page. External links are enclosed in single square brackets (rather than double brackets as with internal links), with the optional link text separated from the URL by a space (not a "|" as with internal links). When rendered, external links are followed by an external link icon. For example,
The primary use for this is to give Google News, Google Books, Google Scholar, or other more specific results, though it can also be used to provide a substitute search engine, like DuckDuckGo or Yandex, if you don't like Google. Or provide multiple links, up to 10: {{LMGTFY|1=URL_1 |2=URL_2 |3=URL_3}} Example: WP:LMGTFY:
A link from Wikipedia to an external site may drive Web traffic to that site, as a few readers may click on the link while reading the Wikipedia article. Adding your website to Wikipedia will not help with search engine optimization, because Google and other search engines ignore links on Wikipedia. In line with Wikipedia policies, you should ...
Often you will want to have easy continuing access to a page you create. One way is to save a link at your user page, or sometimes, on your user talk page. Once you save a red link there, and create the page, the link will turn blue and will be accessible anytime you visit it.
A permanent link to the present version of the page can be accessed by clicking "Permanent link" under "tools" on the left side of the page. The version ID is unique across all pages; the title parameter here has no effect, and can be omitted.
URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened.