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Unlit Eve and Eve Blue cigarettes, German made Unlit Eve Light 120 cigarette, American made (ultra light and menthol styles similar) Eve's packaging was created by Lubalin, Smith, & Carnase, and originally featured an art nouveau design that covered both the box and the cigarettes. [6]
In 1970, the Eve brand was launched in regular and menthol. The company again changed its name in 1976 to Liggett Group, Inc., with Liggett & Myers Tobacco Company as a division. In 1980, Eve 120's were launched nationally and the same year Liggett was acquired by Grand Metropolitan PLC. In 1981 Liggett introduces generic cigarette concept.
Eve: Liggett Group (United States only) Philip Morris International (Germany only) United States: 1971; 54 years ago () [citation needed] Everest: British American Tobacco Zimbabwe Holdings Zimbabwe [citation needed] Excel Bold Excel Indonesia [citation needed] Export: JTI Macdonald: Canada: 1928; 97 years ago () [citation needed] Extreme Mild
Liggett Select was launched in 1999 as a discount brand. [5] Liggett Select is the company's top seller. In 2011, Liggett Vector Brands announced they would increase the price by 8 cents of their deep-discount brands: Liggett Select, Eve and Grand Prix.
A number of prominent figures throughout sports throughout history have been caught smoking cigarettes -- including admitted smokers and some athletes who've tried to keep the habit under wraps.
These brands include decorative ones like Eve, marketed strictly toward women like Virginia Slims, or as evening-out styles like Sobranie Cocktail, designed to appeal to women, and their counterpart Sobranie Black Russian, the darker colours of which targeted a male market.
From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
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