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  2. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    The landscape of customer engagement is characterized by merging data-driven insights, innovative strategies, and a commitment to delivering outstanding customer experiences. By prioritizing customer engagement, businesses can cultivate long-lasting customer relationships, drive customer loyalty, and thrive in increasingly competitive markets.

  3. Emotional branding - Wikipedia

    en.wikipedia.org/wiki/Emotional_branding

    i. From Consumers → to People. Emotional branding allows companies to create a relationship with its consumers that is based on mutual respect. This approach would help potential consumers to have a positive attitude towards the product, creating an attraction between the brand and the items being sold without being forced to purchase. ii.

  4. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    An organization's ability to attract and retain customers is vital to its success. Customer loyalty requires a strong appetite by the customer for a product. [citation needed] Marketing tools such as integrated marketing communications (IMC) and branding can increase perceived attraction between the consumer and the brand.

  5. Brand relationship - Wikipedia

    en.wikipedia.org/wiki/Brand_relationship

    A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. [1] For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and ...

  6. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Other employees have also been trained in social psychology and the social sciences to help bolster customer relationships. Customer service representatives must be trained to value customer relationships and trained to understand existing customer profiles. Even the finance and legal departments should understand how to manage and build ...

  7. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    According to Das [54] (2007), customer relationship management (CRM) is the "establishment, development, maintenance and optimization of long-term mutually valuable relationships between consumers and organizations". The official definition of CRM by the Customer Relationship Management Research Center is "a strategy used to learn more about ...

  8. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.